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Scoring the best Black Friday deals once meant camping for hours outside Best Buy or Walmart, then rushing in at dawn with the crowds. Today, savvy shoppers use ChatGPT and other AI tools to snag the bargains online.
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Malervy is among the 44% of likely Black Friday shoppers who say they plan to use AI this year, according to a survey of 2000 consumers by research group Attest. More AI companies, including OpenAI and Perplexity AI, have recently expanded their search and shopping features to get consumers to use their tools during the holiday season. Retailers are bracing for the most shoppers on record over the Thanksgiving weekend.
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