Rather than using traditional buy now, pay later (BNPL) services, Coachella’s own payment plans have proven especially popular with the festival’s largely younger audience—and have become a notable source of revenue for organizers.
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60% of general admission ticket buyers at Coachella used BNPL to finance their tickets
“BNPL plans offering 0% interest and no fee loans will usurp any prepay plans requiring an upfront fee,” said Ben Danner, Senior Analyst of Credit and Commercial at Javelin Strategy & Research. “Especially with a festival like Coachella, which attracts a younger demographic who are already using BNPL.”
