Meta will start showing ads in WhatsApp's "Updates" tab, which gets 1.5b visitors per day, and will also allow advertisers to promote their WhatsApp Channel and sell subscriptions.
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WhatsApp to show ads, offer paid subscriptions for first time
“We’re not going to interrupt people’s personal messages with ads,” Newton Rex said. “If you just want to carry on using WhatsApp for messaging and calling then you’ll never see them at all.”
