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Card upgrades are critical for new-card acquisition and fees to fuel Amex’s revenue growth targets. Amex raised its Platinum card annual fee to $695 in July 2021, when it also added $200 in annual hotel credits. Since then, the New York-based company has faced intensifying competition for premium credit-card customers, including from JPMorgan Chase’s Sapphire Reserve card and Capital One’s Venture X Rewards card.
“We’re going to take these cards to a new level, not only in what they offer in travel, dining and lifestyle benefits, but also in how they look and feel,” Howard Grosfield, Amex’s group president for US consumer services, said in a statement Monday.
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