While Plaid has become widely known for its connectivity rails, Perret highlighted the shift toward leveraging the vast amounts of data flowing through its platform to solve complex problems like financial fraud, to improve credit scoring and enhance payments analytics. Looking ahead five years, Perret stated that he wants Plaid to be known as “the analytics platform for financial services or the data platform for financial services.”
“For a long time, developers were our primary audience, and frankly, our only audience,” Perret said, as initial products were focused on financial services, with consumer-facing offerings such as expense management tools.
