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OpenAI now aims to integrate a checkout system into ChatGPT, which ensures users complete transactions within the platform. Taking a cut of sales from ChatGPT would allow the company to make money from users of its free version.
“This can potentially destroy the idea of paid search via traditional platforms, and also of course disintermediate the way [advertising] agencies operate today,” said one advertising chief executive.
https://www.ft.com/content/449102a2-d270-4d68-8616-70bfbaf212de
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