Research shows AI overviews are killing traffic to news sites. Based on a recent survey users clicking links with AI overviews 8% of the time versus when there was no AI summary, users clicked links nearly twice as much, or 15% of the time.
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AI platforms in June generated over 1 billion referrals to the top 1,000 websites globally, up 357% YoY
Online publishers are seeing traffic declines and are preparing for a day they’re calling “Google Zero,” when Google stops sending traffic to websites.
