.jpg){kind=avatar}
Research shows AI overviews are killing traffic to news sites. Based on a recent survey users clicking links with AI overviews 8% of the time versus when there was no AI summary, users clicked links nearly twice as much, or 15% of the time.
Online publishers are seeing traffic declines and are preparing for a day they’re calling “Google Zero,” when Google stops sending traffic to websites.
More posts by Samantha Wulfson
Recent posts from News by FinTech Collective