Electronic shelf labels are spreading at grocery chains in Europe and the U.S., enabling instant price drops—and raising fears of surge pricing.
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Welcome to the grocery store where prices change 100 times a day
“When you say dynamic pricing, the hair on the back of my neck kind of stands up,” says Joel Rampoldt, the CEO at Lidl US, part of the Germany-based grocery giant. “You see an electronic shelf label and the thought is going to occur to you, ‘Well this is a way to raise prices more efficiently and more quickly and to take advantage of situations,’ ” he says.
