Visa faces a test in ensuring stablecoins enhance, rather than erode, its core business, according to the company. Cuy Sheffield, Visa's head of crypto, says stablecoins are "just another mechanism for value exchange" and sees them "massively expanding our addressable market".
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Visa’s crypto chief aims to leverage $2t stablecoin era
“This is just another mechanism for value exchange,” Sheffield said of stablecoins broadly, in an interview from Visa’s offices in San Francisco. “I see it massively expanding our addressable market.”
