“I had this personal pattern, and I noticed that a lot of other people had this pattern, of putting very important CRM data in spreadsheets just because it was the most flexible thing,” Monaco told TechCrunch. “But it was actually a pain to maintain. There’s so much manual work involved. So [I] just went down this rabbit hole of building a product for myself and wanted to reimagine what a spreadsheet could look like with the full power of LLMs.”

https://techcrunch.com/2025/08/18/why-paradigm-built-a-spreadsheet-with-an-ai-agent-in-every-cell/