8/26/2025 1:04:30 PM | less than a minute read

There are now more ETFs in US than there are individual stocks

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Sarah Wolter

Get in touch

Sarah Wolter

The ETF boom that has democratized investing across America is reaching a tipping point. Investors and financial advisers have too many funds to choose from. ETFs account for about a quarter of the total universe of investment vehicles, up from 9% a decade ago.

“Choice is great until it becomes a burden,” Douglas Boneparth, whose Bone Fide Wealth manages approximately $115 million from New York. “There’s a paradox of too many options where investors can feel paralyzed rather than empowered.”

www.bloomberg.com/...