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1inch, the leading DeFI ecosystem, has rebranded, unveiling its new visual and messaging identity at Token2049 in Singapore, as well as a new address: 1inch.com. The change reflects the project's growth as it cements its role as a core DeFi infrastructure provider, focused on integrating the sector and connecting it with traditional financial institutions and systems. This rebrand is the latest step in 1inch's mission to simplify DeFi & make it ready for mass-adoption.
Sergej Kunz, Co-Founder of 1inch, said: "Soon, DeFi will be indistinguishable from traditional finance, but this doesn't mean centralization, it means traditional financial systems and users coming on-chain. 1inch's rebrand signals maturity, but not a change in the mission. We remain focused on building self-custodial solutions and on uniting the chains, protocols, projects, and people that make up this space — to unlock its full potential."
