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Regular enterprise usage is now integrated into core operations, leading to skill enhancement, but also fears of proficiency declines. Leaders are therefore embedding ROI metrics, investing significantly in internal R&D efforts, and tightening guardrails. Three out of four leaders are seeing positive returns on Gen AI investments.
As Gen AI fast-tracks into budgets, processes, and training, executives need benchmarks, not anecdotes. Our unique, year-over year, repeated cross-sectional lens now shows where the common use cases are, where returns are emerging, and which people-and process levers could convert mainstream use into durable ROI. We will track these shifts each year in this ongoing research initiative.
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