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Private assets to be half of industry revenues by 2030, PwC says

The asset- and wealth-management industry will take in about $432b in revenue from private assets in 2030, exceeding the totals for traditional actively managed investments and for passive products. Asset managers see AI integration and automation as the most important actions they’re taking today to transform and future-proof their business models for 2030.

“Traditional cost-cutting has barely made a dent,” PwC said. “Diversifying into new asset classes and expanding into new markets add cost and complexity.”