In addition to customer base from 180 million to more than 210 million by the end of 2028, the bank is betting on enhancements from AI and data initiatives to grow revenue mid-single digit and reducing total costs every year to achieve a profit of more than €20 billion by 2028.
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Santander expects to generate €1 billion in business value from investments in AI
In August, Santander inked a deal with OpenAI, rolling out ChatGPT Enterprise to an initial cohort of 15,000 staffers as part of a bid to become an "AI-native" bank.
