"The company was founded by brothers Arjun and Abhijay Bhatnagar in 2020, and initially offered users the ability to create multiple identities with data such as emails, phone numbers, and passwords to log in to different services without providing their actual data."

https://techcrunch.com/2026/03/19/consumer-focused-privacy-company-cloaked-raises-375m-as-it-expands-to-enterprise/