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Ratio raises $15.8m in new funding

San Francisco based fintech for B2B scale-ups raised $15.8m in new funding led by Streamlined Ventures.

"A buyer is ready to move forward, but the price of annual upfront commitment gives them pause. In order to close the deal, the seller faces a predicament: discount to make the annual number easier to swallow, or offer the monthly terms the buyer actually wants."

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b2b