Citigroup is revamping its referral incentives, shifting from shared revenue pools to direct payments for employees who generate cross-division business. The change underscores a broader push among universal banks to deepen collaboration across business lines, mirroring initiatives like Goldman Sachs’ “OneGS” and Morgan Stanley’s integrated firm strategy.
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Citigroup sets new rewards structure for banking and wealth referrals
“Partnership awards recognise colleagues who champion ‘OneCiti’ through client introductions that generate incremental business wins for banking and wealth,”
