In 2000, a small health-insurance startup in Canada called Trupanion Inc. enrolled its first member in its newly launched health plan. That member was Monty, Chief Executive Darryl Rawlings’ dog. Trupanion CEO Darryl Rawlings (second from left) on the floor of the New York Stock Exchange on Friday. Reuters As of Friday, when Trupanion experienced a first-day pop as a new issue on the New York Stock Exchange, Monty was in good company, with more than 181,000 other cats and dogs covered by the company’s pet-insurance plans.

http://blogs.wsj.com/venturecapital/2014/07/18/pet-insurer-trupanion-sees-modest-ipo-pop-maveron-is-top-investor/