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This week Salesforce introduced Salesforce1 for Retail which includes Mobile Clienteling as well as Salesforce Communities for Retail. It was alledgedly designed on the back of a napkin and is designed to help build direct relationships between shoppers and vendors.
Salesforce1 for Retail is shaping up to be another great idea born on yet another cocktail napkin. That napkin held the brainstorm session between then Burberry CEO Angela Ahrendts and Salesforce head Marc Benioff about the future of connectedness between retailers and consumers. That idea, embellished, generalized and adopting for retailers everywhere, has now grown into Salesforce1 for Retail, a new product aimed at changing the way shoppers interact with the places they shop at. This new program can further be broken down into to sub-opportunities– Mobile Clienteling and Salesforce Communities for Retail.
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