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Ovum predicts global IT spend in financial services will increase by 4.8% in 2014, rising to $100 billion by 2018. So it is always a pleasure to bump into a blog that focuses on how FinTech companies can "hoover up' some of this cash up by following solid sales and marketing techniques... Read on..
three most important factors in the purchasing decision as: -Value (26.06%) -Service support (15.76%) -Efficiency of implementation (13.33%) when it comes to sealing the deal, there is a lot of information that financial institutions would like to see, but are largely not being offered. These are: -Hard evidence that the vendor has experience in delivering to similar companies -Customer references and case studies -Industry feedback -Demonstrable track record Buyers didn’t value advertising as influential at any point in the purchasing process.
