The financial crisis led to an emotionally driven financial approach for many millennials who perceive the stock market, and most investments, as a risk not worth taking. A Wells Fargo study released in May 2013 that surveyed more than 1,400 millennials reported that more than half are "not very confident" or "not at all confident" in the stock market. Marlene Morris Towns, marketing professor at Georgetown University, attributes this mistrust in large part to media coverage of Wall Street. "I think that Wall Street has been vilified a lot recently, so they looked at financial professionals with mistrust," Towns says. "When people say, 'We want to put together a portfolio that works best for you,' they don’t necessarily believe that these professionals are looking out for their best interest."