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The deal doesn’t necessarily mean real-time shopping is coming to Twitter anytime soon. It will be more like real-time deals to be redeemed offline later.
CardSpring specializes in making debit and credit cards smarter. They do this by allowing users to link their credit-card accounts to merchants and deals such as sales, loyalty programs and discount coupons, so that those deals are recognized and redeemed when the card is swiped.
Twitter just announced it’s acquired CardSpring to enable “in-the-moment commerce experiences.” CardSpring is an application platform that lets developers build card-linked offers electronic coupons, loyalty cards, and virtual currencies that work with credit cards and other types of payments. Twitter will keep the service open. CardSpring writes “At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial, and retail partners to create new, innovative commerce experiences for consumers.”
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