Twitter inks a deal with Google to have tweets visible in search results as soon as they are posted. Engineers at both companies are already working on the arrangement. Previously Google had to crawl on Twitter's website for tweet information. Twitter stock is currently up approximately 16% from yesterday's close.
The deal means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” he said. It will also increase the frequency that people with Twitter accounts check the site, he added. “For Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content,” Anmuth wrote. Will Stickney, a spokesman for San Francisco-based Twitter, declined to comment. Jason Freidenfelds, a spokesman for Mountain View, California-based Google, didn’t respond to a message seeking comment. There’s no advertising revenue involved in the deal between Twitter and Google, one of the people said. That suggests Twitter will receive data-licensing revenue, which was $41 million in the third quarter, up from $16 million a year earlier.
