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Is Amazon trying to turning itself into a utility company? Amazon Dash that launched this week, is a little Bluetooth enabled button that connects to your smartphone and, when pressed, reorders a single product (coffee, washing powder, toothpaste) and ships it. another piece of friction to be removed by Amazon's
Dash Button is simple to set up. Use the Amazon app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered.
