It is staggering to think that with the explosion of mobile devices the majority of the world will experience the internet for the first time through a smartphone, not a desktop!! The desktop experience we know, will be foreign to most people.
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A New Kind of Financial Culture is Brewing in Latin America
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In Latin America, 250 Million people live without sufficient financial services or any at all. And those that are banked use their bank account as a cash-collection tool - not for savings. They are so new to finance that they do not know how to use the existing financial system. But 54% of smartphone users in Latin America have purchased a product or service with their smartphones. Latin America also has one of the most active audiences for messaging apps like WeChat and WhatsApp. Download rates for messaging apps hit four-digit percentage gains, and active use is high (61% have used WhatsApp in the last month). The real, eye-widening statistic is that 97.5% use social media.
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