Even by Silicon Valley standards, Secret’s arc from next big thing to yesterday’s news was breathtakingly fast (just 16 months)! Following in FAB's footsteps it's another good reminder, in a frothy market, that raising big VC rounds isn't always the recipe for success.
Secret’s trajectory illustrates the flash-in-the-pan nature of Silicon Valley’s current technology boom. Even as a handful of start-ups rise to stratospheric valuations and take in billions of dollars in financing, other privately held companies cannot sustain their following. Fab.com, a onetime e-commerce darling, was once valued at more than $1 billion and had raised more than $150 million before ending up in a fire sale this year, when it was bought for about $15 million. Other start-ups are dealing with a cooling-off process as big companies muscle in on their turf. Meerkat, a live-streaming video app that gained great traction early this year, is now grappling with the entrance of Twitter and its Periscope live-video app, for example.