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As internet and tech companies acknowledge financial services as a big growth opportunity, the world's third-largest smartphone maker has teamed up with E Fund Management, to sell a money-market fund through a finance app bundled with Xiaomi's operating system.
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Xiaomi said that a newly created financial unit was planning to offer other products such as index funds, securities brokerage and consumer loans. “We're aiming to build a smart platform to help financial partners find high quality clients, while helping our users earn money and borrow money,” said Hong Feng, Xiaomi co-founder. Financial services are widely viewed as an important emerging growth driver for internet and technology companies.
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