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California based health insurance benefits startup Hixme has raised $10.5m of Series A led by Kleiner Perkins. The company is seeking to shake up the way health insurance is distributed post-Obama's ACA and is led by Denny Weinberg, a co-founder of Wellpoint (company merged with insurance giant Anthem). Hixme wants to move towards a true, market-based private exchange that allows employees to have own their health benefits, funded by their employer and completely portable.
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When people learn who is running Hixme, there is going to be a lot of interest,” said Dr. Seidenberg, adding that Mr. Weinberg was in charge of WellPoint’s consumer-facing business and is considered a top architect of preferred provider organization plans, or PPOs.
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