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It's not all rosy at Apple Pay on its first birthday. Consumer usage is faltering due to limited awareness of the benefits and only 2 countries are live. This report breaks down the numbers and ends by highlighting 5 questions they would love to ask Apple.
Timeline of Apple Pay Milestones 9 September 2014: Apple Pay was formally announced at Apple's iPhone 6 and Apple Watch keynote. 20 October 2014: Apple Pay launches in the US. 24 April 2015: Apple Watch launches with support for Apple Pay in the US. 8 June 2015: At WWDC, Apple announced Apple Pay will launch in the UK and Apple Pay will support store cards (e.g. JCPenney Credit Card) and reward cards (e.g. Dunkin' Donuts DD Perks) in the future. 14 July 2015: Apple Pay launches in the UK with the support of eight banks, but only one of the "big four" banks. 8 October 2015 Apple's Vice President of Apple Pay, Jennifer Bailey is expected to appear at the Code/Mobile conference. 20 October 2015 The one year anniversary of Apple Pay.
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