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The Economist explores the trend of companies staying private longer and how founders and first recruits (who own majority stakes) incentivise their workforce with ownership stakes and performance-related rewards which are then measured by KPI's such as how many products they have produced, rather than the elaborate accounting standards public companies use.
They can incorporate online for a few hundred dollars, raise money from crowdsourcing sites such as Kickstarter, hire programmers from Upwork, rent computer-processing power from Amazon, find manufacturers on Alibaba, arrange payments systems at Square, and immediately set about conquering the world. Vizio was the bestselling brand of television in America in 2010 with just 200 employees. WhatsApp persuaded Facebook to buy it for $19 billion despite having fewer than 60 employees and revenues of $20m.
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