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Russian banking and insurance company Sberbank is equipping branches with with special modules to attract Pokemon. The modules will allow players to catch Pokemon at a branch without having to move around the city. The company is also offering free accident life insurance for players who prefer to explore the city while playing the game.
“As the biggest life insurance company in Russia, we feel our responsibility for the participants of Pokémon Go, the game that has gained immense popularity now. Considering the number of news (reports) from around the world about players being injured while catching Pokémon, we created a special product that will be free for the players. It is also important for us that the product will help to raise the financial literacy of the population: while playing, the younger generation will be able to get acquainted with such financial tool as insurance,” said, Maxim Chernin, Head of IC Sberbank Life Insurance.
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