Alexa, the voice service that powers Amazon's Echo, provides capabilities, or skills, that enable customers to interact with devices in a more intuitive way using voice. The new Safeco and Liberty Mutual Alexa skill will grant users instant, voice-controlled access to get a quote through Liberty Mutual or direct them to a Safeco-appointed independent agent, along with other automated services that provide additional clarity and control during the insurance selection process. "We are redefining how auto and homeowners shop for and learn about insurance," said James MacPhee, executive vice president and Chief Operating Officer, U.S. Consumer Markets, for Liberty Mutual Insurance. "Alexa presents a unique opportunity to have a vocal presence in consumers' homes, providing additional value and ease, and allowing a new connection to be made between insurance providers and consumers."

http://news.sys-con.com/node/3909894