Point’s concept is simple enough: The company wants to buy equity from homeowners. Such an arrangement would  let homeowners tap into the equity accruing in their home, while skipping the onerous and sometimes more expensive option of getting the sort of equity loans provided by banks. “Imagine having money in a safe that you are not allowed access—instead, you must borrow the equivalent amount of money from a bank and pay the bank interest for the privilege. That is what homeowners face every day with the wealth tied up in their homes,” reads Point’s website. They want to change that by making the process of accessing home equity easier, faster, and more fair.

http://www.theatlantic.com/business/archive/2016/09/home-equity-point/500594/