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Just Eat, the online takeout ordering behemoth, has invested in U.K. startup Flypay, which has built a platform to help restaurant and pub chains consolidate their various and disparate technology solutions. The size of the round is £3.5 million and serves as an extension to the company’s previous Series A that saw it pick up £7 million led by media brand TimeOut.
The startup originally focussed on providing a pay-at-table app to let you settle your restaurant bill “waiter-free,” before adding additional services such as order and collect, order at table, pay at bar and customer loyalty features. However, it has since realised that there is more value in building a technology stack that doesn’t just compete with but integrates many of the tech solutions the hospitality industry already uses. “For hospitality operators, our new Flyt platform aims to make it significantly easier to innovate around digital commerce, both in terms of integrating technologies across the customer journey… into their own apps, as well as connecting into the biggest aggregator apps and other platforms, such as messaging, voice commerce and who-knows-what’s-next,” Flypay founder and CEO Tom Weaver tells me.
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