The first Amazon Go store is in Seattle and is open to Amazon employees, who are testing the new concept. Amazon said it will open to the public in early 2017.
The 1,800-square foot Go store offers prepared foods—including fresh breakfast, lunch, dinner, and snacks—and will sell grocery staples like baked goods, bread, cheese, and milk. Amazon AMZN 0.04% said its customers will find items from well-known brands (but declined to reveal which brands) plus items from artisanal merchants. Customers will also be able to pick up Amazon Meal Kits, the company’s Blue Apron-rival, which includes with all the ingredients one would need to make a meal for two in approximately 30 minutes.