There was amazingly little publicity for such a radical initiative – and it could almost be an allegory for the future impact of Amazon, Google or Apple in finance: we might not hear much about the tech giants disrupting finance, but it does not mean that they won’t play a significant role. But because financial services has a strategic importance for them, we should expect a long-term plan and an inexorable progression. Now, if you prefer fast action and major Fintech disruption from tech powerhouses, then forget Amazon, Google or Apple, and watch Alibaba or Tencent. Whether it’s online and mobile payment, personal lending, banking products, saving products, peer-to-peer lending, you name a financial service, they are likely to have launched it – or will launch it.

http://fintechranking.com/2016/03/23/why-amazon-and-google-are-bound-to-enter-finance/