Business owners who sign up for the service will receive discounts from PayPal’s partners as part of signing up. For example, WooCommerce is giving away an additional three months with a one-year Pressable subscription, and offering its plugin for free, while Xero is giving away a 30-day trial, one-hour consultation with a Xero advisor and crediting users’ accounts with $100. If these sound like fairly standard promotions aimed at acquiring new customers, that’s because they are. Business in a Box isn’t really about the savings element, but rather the integration with PayPal. All the partner solutions are integrated with customers’ PayPal Business accounts, so everything works together. For newcomers to online businesses, there’s also the comfort in knowing that these are PayPal-supported and recommended solutions.

https://techcrunch.com/2017/05/01/paypal-launches-a-small-biz-toolset-business-in-a-box-with-woocommerce-xero/