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Medium post by Brian Armstrong, CEO and co-founder at Coinbase provides insight into the path the company is taking to creating a truly open financial system. The road started with consumers investment interest in digital currency through Coinbase, moved to enabling volume through institutional interest on GDAX, and is now focused on creating a payment (Token) and app development network built around digital currencies.
Step three is once again a consumer product, and we will drive adoption through a two pronged approach. The first part will be onboarding consumers who are already invested in digital currency from step one, as our initial user base. They will evangelize the product because it has the potential to make their digital currency investments go up in value. The second part will be drawing in new users to the payment network. These will be people with the greatest pain point, who are underserved by the current financial system (such as in developing countries). Our target is to reach 100M monthly transacting users in this step.
https://medium.com/@barmstrong/what-is-coinbases-strategy-1c5413f6e09d
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