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GS is talking to several firms about a deal to both invest in Simon, an online marketplace that connects retail brokers with structured notes, and sell products through it. The valuation talk is around $75m. The platform was originally developed as a conduit between GS traders and its own wealth advisers.
Bringing in outside investors could bolster Simon’s credibility as a neutral platform and give it an edge in a growing crowd of tech-enabled competitors. Goldman is talking to several firms about a deal to both invest in Simon and agree to sell products through it, the people said. There is no guarantee, though that the talks will produce a deal.
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