Workday, the $20b enterprise financial management and HR software company, has acqui-hired Pattern for an undisclosed amount.
The team behind Pattern, a two-year-old, Redwood City, Calif.- based startup, has been quietly acquired by Workday, the financial management and HR software vendor that went public in 2012 and now boasts a market cap of $20.9 billion. Terms of the deal were not disclosed. Pattern CEO Derek Draper, who announced the acquisition to his network on LinkedIn, declined to comment further. As part of this transition, Pattern ended the Pattern service late last week. Pattern had aimed to lighten the load of managing customer relationships for salespeople and was backed by Felicis Ventures, SoftTech VC, First Round Capital, and various angel investors, who last year provided the company with $2.5 million in seed funding. (If Pattern raised subsequent funding, it never announced it.).