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When Superstorm Sandy hit the East Coast 5yrs ago, it blindsided thousands of residents of New York City and beyond who didn’t figure their neighborhoods could flood for the simple reason that they never had before. Ideo designed a calm, clear website to help people prepare for floods.
Ideo is known particularly for deep-dive research and directly involving potential users in shaping design decisions. That had a surprising payoff in this case: The public research process turned the prototyping into a de facto outreach effort, which raised flood risk awareness even as the designers crafted an interactive system that made it as painless as possible for consumers to navigate flood insurance.
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