ZhongAn the online Chinese P&C insurer has sold 5.8bn policies to 460m customers over a 3yr period, an almost unfathomable sales record compared to US start-ups like Lemonade, Oscar, Clover and Ladder.
For example, its top-selling product, a shipping return policy, is sold directly on Alibaba’s shopping platform Taobao and allows shoppers to insure the cost of returning products to vendors. Ctrip, China’s largest online travel group, has helped ZhongAn market “flight delay” insurance, which allows customers to insure against late flights. Customers can buy “cracked screen” insurance when they buy a phone from the website of Xiaomi, a Chinese phonemaker.
https://www.ft.com/content/c9d10ada-9eb1-11e7-8cd4-932067fbf946