After suffering a drop in terminal sales last year for only the 2nd time in its history Bloomberg is now offering cut-price subscriptions to its messaging tool in an effort to fend off competition from Symphony.
The move comes amid mounting pressure from Symphony, which is trying to become the financial services industry’s social network of choice by marketing itself as a cheaper, more convenient alternative. Since launching its $20-a-month communication tools two years ago the Palo Alto-based company has amassed 235,000 paid subscribers, many of them at banks such as JPMorgan Chase, Citigroup, Goldman Sachs and Nomura. About 118,000 are classed as “active,” meaning they have sent or received at least one message within the past month.
https://www.ft.com/content/f16d73ee-a910-11e7-ab55-27219df83c97