“Where traditional real estate brokers have all been generalists — agents market; they help clients buy houses; they tour houses; they submit offers; they do closing — our backgrounds are from Microsoft and we’ve taken a specialist approach to the business,” Lane said. “We have negotiating teams, full-time tour leaders. We have ex-McKinsey and World Bank consultants help onboard customers. We’ve got ex-Microsoft operations and finance folks that run our closing process. We’ve taken this very specific subject matter expert approach.”

https://www.geekwire.com/2017/real-estate-startup-flyhomes-raises-4m-investment-round-led-e-commerce-pioneer-mark-vadon/