DataSine’s proprietary technology analyzes transactional and biographical data to determine a customer’s personality, needs, behaviors, and life situation. “This enables companies to offer products and services that are directly relevant to their customers and explain them in a way that resonates with each individual,” claims the startup. “DataSine applies machine learning and psychological techniques to bring personalization of communication with customers to an absolutely new level. We believe DataSine’s technology can be a game changer for the banking, telecom and retail industries,” commented Dmitry Filatov, VP of Technology at Sistema VC.

http://www.ewdn.com/2017/10/25/russian-and-international-funds-team-up-to-support-the-ultimate-personalization-engine-for-banks/