Some of the giant incumbents have moved on to the challengers’ turf. Goldman Sachs, for example — a co-underwriter of Lending Club’s IPO in December 2014 — has won plaudits for the launch of Marcus, an online consumer-lending venture which has raced to about $2bn of originations since its launch just over a year ago. It has the advantage of much cheaper, stickier funding, and the ability to offer customers individually-tailored loan terms.

https://www.ft.com/content/fe5e58f2-db65-11e7-a039-c64b1c09b482