London-based Cytora was spun out of Cambridge university four years ago, but has only been focusing on insurance for the past 12 months. Richard Hartley, chief executive, said: “We are working on questionless underwriting, moving the insurance industry to a point where you can deliver a superior underwriting profit while reducing the need to ask questions.” He added: “Every company can be priced and ranked purely using data on the web and from external sources . . . Today a lot of underwriting is subjective. That’s really bad for businesses as they get unfair pricing. Data will bring more objective pricing.”

https://www.ft.com/content/7d9867c8-d9c4-11e7-a039-c64b1c09b482