Pimco believes it has a leg up on rivals because it already sells its investments through many of the some 300,000 U.S. financial advisers. Of that total, more than 10% of their clients qualify for private-equity and other alternative funds, said Eric Mogelof, head of U.S. wealth management at Pimco. About 60 to 70 money managers use Artivest’s technology. The New York-based startup began by working with firms such as KKR that mainly raise money from family offices and institutions. More recently, it branched out by cutting deals with money managers that cater to more mainstream investors and want to expand into areas such as real estate and private equity. In addition to its deal with Pimco, Artivest developed platforms for other money managers, including Nuveen Investments.

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