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Indiegogo helped take crowdfunding mainstream. Now the company is hoping it can do the same for ICOs (initial coin offerings). Indiegogo started the new service this week to vet coin offerings and then help sell them to small and large investors.
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Smaller crowdfunding platforms like Republic and AngelList have started their own efforts to legitimize coin offerings. But until now, established companies essentially avoided coin offerings because of the numerous legal risks and uncertainties. It was, however, becoming increasingly hard for Indiegogo to ignore the market.
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